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New Partnership Announced with Exclusive Event Series, The Room

The Room and the American Advertising Federation Join Forces To Offer Exclusive Access for AAF Members
45,000 Professional and Student Members across the U.S. Will Now Receive Access to the Highly Cultivated, Private Event Series, The Room 
WASHINGTON DC, JULY 27, 2020—The Room, an exclusive event series that includes influential members across all disciplines and career levels in marketing, and the American Advertising Federation (AAF) today announce their strategic partnership that will offer the AAF’s professional and student members access to thought leadership events.At a time when in-person networking, professional development, and thought leadership events have come to a standstill, The Room offers multiple virtual events each week that enable a private forum for marketing decision makers the opportunity to stay connected, grow their businesses, and obtain tips and tools on how to tackle their toughest business challenges.“Opening the door to the vast and qualified member base of the AAF gives us the opportunity to transform and expand our content and impact,” said The Room founder, Sean Finnegan. “For the first time, we will be able to impact young, aspirational marketers through the AAF’s work with their collegiate community.”

AAF produces a number of their own signature advertising, marketing and media industry events annually, ADMERICA, Hall of Achievement, Hall of Fame, and the Mosaic Center, all of which will now include The Room’s participation to provide added value for its members.

ADMERICA, the AAF’s national conference that connects all aspects of the advertising industry, including influential agencies, clients, media companies, suppliers, and college students from across the country;  The Advertising Hall of Achievement, the premier event recognizing top young thought leaders making a significant impact on our industry and their communities; and The Advertising Hall of Fame, which celebrates industry legends who, throughout their trailblazing careers, have distinguished themselves with outstanding, nationally and globally-recognized professional achievements, of remarkable innovations that have changed our industry and our culture, and exceptional philanthropic work both within the advertising industry and in their communities. “We feel like this new strategic partnership will provide AAF members with dramatically expanded opportunities to connect more than ever, both live and virtually, to work on industry wide topics and issues,” Steve Pacheco, President & CEO of the AAF said.

“Most notably, we are thrilled to be joining forces with the AAF’s Mosaic Center,” said The Room Partner, Danny Fishman. “The group’s commitment to the development of new programs and services that recognize and develop diverse talent while also promoting broad and realistic portrayals of multicultural communities is aligned with our core values and continued dedication to bringing a diversified group of the best minds in our industry together to help solve real business challenges.”

The Room will also be joining the AAF’s Digital Council, to help shape the future membership and programming offerings from the AAF as they evolve into more digital environments than ever before.

For more information on The Room, please visit theroom.vip.

About The RoomThe Room is a highly curated forum for senior marketing executives, delivering innovative content and decision-making connections, all in a confidential, intimate environment. Whether over video conferencing, fine dining or at a remote resort, ​The Room creates a safe place for brand marketing executives to connect, collaborate, and demystify the complex intersection of media, marketing, and technology. Whether it is in-sourcing data & buying, brand safety, storytelling, the changing face of DTC and retail, data as currency, OTT, corporate responsibility, or the next big trend, we curate subject matter experts and provide platforms for decision makers to network, share, and learn amongst their peers. All of our hosted conversations are built with marketers in mind. We rely upon continuous direction from our brand Advisory Board and marketers in attendance to ensure that our themes are always on point to assist them in their roles and connect them with the resources they need to execute. We have extracted only the elements that work at event sponsorships, big and small alike, and bundled them into this solution for brands, agencies, media, data, & technology companies. Our events draw marketers from household recognizable brands and are underwritten by the most prominent names in media and technology.
About the American Advertising FederationEstablished in 1905, the American Advertising Federation (AAF), acts as the “Unifying Voice for Advertising.” Its membership is comprised of more than 75 corporate members made up of the nation’s leading advertisers, agencies, and media companies; a national network of nearly 164 local clubs representing 30,000 advertising professionals; and more than 170+ college chapters with 4,000 student members. The AAF operates a host of programs and initiatives, including Advertising Day on the Hill, the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Awards, the Most Promising Multicultural Students Program and AdCamp for high school students. Follow us on social media: FacebookTwitterInstagram and LinkedIn.

For Media Inquiries
Steve Pacheco
American Advertising Federation
President & CEO
spacheco@aaf.org
202.997.0465

Sean Finnegan
The Room
Founder/Partner
sean@chameleon.co
312.388.0041
AAF Omaha