Bozell, a full-service advertising and public relations agency, has been named agency of record for Omaha’s Henry Doorly Zoo and Aquarium. Bozell will be responsible for developing and executing strategic and creative marketing efforts including traditional advertising, digital promotions, and media planning and buying.
Consistently ranked as one of the world’s top five zoos, Omaha’s Henry Doorly Zoo and Aquarium is an independent not-for-profit organization accredited by the Association of Zoos and Aquariums (AZA). With a mission focusing on conservation, research and education, the Zoo is recognized nationally for its conservation, animal care and exhibit design.
The Zoo has achieved an annual attendance of 2 million visitors making it Omaha and Nebraska’s largest attended attraction. The Zoo is home to many state-of-the-art exhibits including the world’s largest indoor desert, nocturnal exhibit and indoor swamp as well as North America’s largest indoor rainforest.
As a leader in conservation, the Center for Conservation and Research focuses on areas to benefit animal husbandry and species conservation. Focus areas include conservation genetics, conservation medicine, rare plant conservation, reproductive sciences and comparative nutrition.
“We were impressed with the work we saw from Bozell,” said Dennis Pate, president and CEO. “The way they are able to pull on emotions with their work will help us get the word out on our efforts to conserve wildlife.”
“As Omaha’s Henry Doorly Zoo and Aquarium continues to grow, we needed a marketing partner to help tell our story,” said Dawn Ream, communications, marketing and sales director for the Zoo. “In our search for that partner, it was clear that Bozell knew and understood our mission. They had knowledge of our marketplace and provided sound strategic thinking. We couldn’t be more excited to get started.”
“We are thrilled to be partnering with Omaha’s Henry Doorly Zoo and Aquarium,” said Jackie Miller, CMO of Bozell. “Many of us are personal fans of the Zoo and our team is eager to tell the Zoo’s complete story to a broader, more diverse audience.”
Bozell is a full-service advertising and public relations agency specializing in advertising, public relations, digital marketing, technology and other creative solutions that produce results. We utilize Smartargeting™ and other insights to create winning marketing and sales strategies and build brand stories that are smart and compelling. We stand for doing right by our clients, employees and our community. For more information, visit Bozell.com.