Each year, AAF Omaha assembles a Public Service Committee which chooses a local non-profit organization to receive a comprehensive advertising campaign at little or no cost. The work produced by the committee has achieved critical acclaim and has received back-to-back-to-back Club Achievement Awards from the American Advertising Federation.
Recent campaign recipients include The Hope Center, Youth Emergency Services, Shaken Baby Task Force, The Kim Foundation/Project Relate, Children’s Respite Care Center and Domestic Violence Coordinating Council, Celiac Sprue Association, Midwest Heart Connection, RedBasket.org, Heartland Hope Mission, the Coalition on Human Trafficking and RESPECT.
Put your professional talents to work for your community. Contact Rob Baker or Bob Mancuso today to get involved in AAF Omaha’s public service opportunities.
Rob Baker, 402-964-9293, email@example.com
Bob Mancuso, 402-346-8003 or firstname.lastname@example.org
2016-2017 Public Service Campaign
In 2016, AAF Omaha created a multi-channel campaign for RESPECT to promote and build awareness for its mission of educating students through theater on how to build healthy relationships in their lives.
RESPECT was founded in 2000 by Dr. Patricia Newman, educator and child psychologist, and currently the executive director. She developed this community collaboration in an effort to educate youth on healthy relationships in order to prevent violence. Today, RESPECT has dozens of performances developed for various age groups that tackle topics like bullying, diversity, safety online, drugs and alcohol, teen dating, suicide and more. RESPECT’s team is comprised of actor-educators, who are some of the most sought-out theatre professionals in Omaha, and a small staff that manages the hundreds of programs that they provide each year.
2015-2016 Public Service Campaign
In 2015, AAF Omaha committed to developing and initiating an extensive multi-channel campaign for the Coalition on Human Trafficking.
The coalition was created following a directive from the National Leadership Conference of Women Religious. It originally consisted of the Notre Dame Sisters, the Sisters of Mercy and the Servants of Mary. Other members now include representatives from social services agencies, law enforcement leadership from the entire Omaha metropolitan area, the Catholic Archdiocese, several healthcare organizations, the Omaha Women’s Fund, American Mothers, Inc., the Nebraska State Coordinator of Human Trafficking and a variety of other concerned individuals.
Work completed on behalf of the Coalition included: The Coalition’s new logo and color palette, stationery, including envelope, letterhead and business cards, email account set up, list upload and template development, a PowerPoint template for training presentations, plaques and window clings for hotels and motels to display to inform guests the establishment has been trained on how to recognize human trafficking, an informational brochure, social media account creation on Facebook and Twitter, a print ad, press conference materials including a press kit, a banner stand, bus bench advertising, a temporay landing page that served as a placeholder for the NoTrafficking.org, complete with an emergency “close page” button, until the full site (not active) was completed.
In addition, our AAF Omaha Holiday Party raised more than $600 to help pay for some of the production hard costs. A total of over $44,000 in time and in-kind items were donated to the effort.
AAF Omaha extends special thanks to:
Mary Ann O’Brien for the assistance OBI Creative provided with strategy and the press conference at the Mayor’s office; Dave Webster of Webster Design. Dave, thank you for lending us the amazing talents of Sean Heisler, Lisa Healy, Rob Heggen and all of the others at your firm who brought the campaign to life! We know this work will make a difference!
Kerry Heinrich at H&A Media Group for helping so much with our proofing and coordination; You are a Godsend; and last but not least, Mike Compton at Renze Display: Mike, you always step up to the plate and we deeply appreciate your willingness to help.
To everyone who assisted, thank you for all of your hard work. Together, AAF Omaha believes we can make a dent in human trafficking in our area.
2014-2015 Public Service Events
In 2014, AAF Omaha initiated a variety of events with the goal of making a difference for those in our community.
For the second year in a row, AAF Omaha partnered with the Great Omaha Postal Customer Council to host a premier advertising conference the Omaha Advertising Expo (OAX!).
The mission of the OAX! conference is to educate attendees on the value of advertising, expose businesses to the best of traditional and new media promotions, and provide valuable networking opportunities within the great Omaha marketing community. AAF Omaha focused its efforts on populating the event with influential speakers for educational sessions and workshops. Through involvement with OAX!, AAF Omaha provides affordable advertising expertise to local business owners and non-profit professionals who have limited marketing resources.
In 2014, AAF Omaha selected Heartland Hope Mission as its public service campaign recipient. Heartland Hope Mission, the area’s largest food pantry, provides non-perishable and perishable food items to a growing number of Omaha’s working poor on a weekly basis. AAF Omaha held a coat drive and a food drive to help Heartland Hope Mission during the busy winter months. During 2014, Heartland Hope Mission served over 30,000 people with supplies of food, clothing and hygiene items in three separate buildings. An impending move into a new singular facility in May 2015 created a sense of unity to the services Heartland Hope Mission offers. As the organization has grown, so has the content on their website which has evolved. As Heartland Hope Mission relies heavily on volunteers and a small staff to achieve its goals of serving the working poor, they relied on the AAF Omaha’s Public Service Committee to bring clarity to the ways its website communicated its mission and processes.
The committee developed a creative strategy brief to guide all communications for Heartland Hope Mission and an in-depth analysis of the current site’s structure and content, then design and programming took place. Our work with Heartland Hop Mission helped bring to light new and more efficient ways of communicating with their targets and better served all of the Mission’s important constituents by delivering a better user experience.
2010-2011 Public Service Campaign
AAF Omaha partnered with advertising students from Creighton University who, with guidance from other AAF Omaha members, functioned as the public service committee. The students, who operated under the name of Soup Line, conducted themselves like a student-run agency, with account services, media and creative departments. Students were responsible for conceiving and directing the entire campaign. The students’ involvement was the focal point of the advertising campaigns class offered by the Department of Journalism and Mass Communication at Creighton University.
Midwest Heart Connection (MHC) was selected to receive AAF Omaha’s 2010-11 Public Service integrated campaign. MHC’s mission is to provide information, resources, and support to individuals with congenital heart disease (CHD) and their families. While they primarily serve Nebraska and the surrounding areas, they are the only such group in the region that offers such services. They are passionate about raising awareness of CHD and believe that awareness will encourage communities to be more understanding of the needs of those with CHD and will facilitate fundraising for pediatric cardiology research so that more children with heart disease will survive, live longer, and live higher quality lives.
2009-2010 Public Service Campaign
AAF Omaha received top honors from the American Advertising Federation for its public service advertising campaign developed for the Domestic Violence Coordinating Council (DVCC) Family Justice Center of the Midlands. The DVCC is an Omaha-based non-profit providing prevention, intervention, and treatment techniques for assisting individuals, area organizations and agencies dedicated to serving those effected by and at greatest risk of domestic violence. Members of Omaha’s advertising and marketing community donated time and resources to complete the public awareness campaign.
AAF Omaha Public Service Campaign Contributors:
Kathleen Overholt, Thought District
Jeff Maciejewski, Creighton University
Jennifer Kros-Dorfmeyer, Bailey Lauerman
Marty Amsler, Bailey Lauerman
Rainbow Rowell, Bailey Lauerman
Dave Markes, Bailey Lauerman
Jim Buhrman, Bailey Lauerman
Meghan Kifer, Bailey Lauerman
Michelle Sukup, Bailey Lauerman
Patrick Stibbs, On the Spot Radio
Erin Takeuchi, Creighton University
Karen Hadley, Domestic Violence Coordinating Council
Jane Shinn, Domestic Violence Coordinating Council
Ashley Hadley, Domestict Violence Coordinating Council
2007-2008 Public Service Campaign
AAF Omaha teamed up with Children’s Respite Care Center to provide an advertising campaign.The campaign concept is: Together we can do anything.This means, regardless of abilities or challenges, a child is innately imaginative, creative, and full of wonder. A smile or a laugh is a universally enjoyed experience, and for a child to smile or laugh brings a real sense of satisfaction.
Parents, caregivers, teachers and coaches all share a responsibility to provide the proper environment and encouragement that allows children to reach their highest goals. For one child, that’s reaching the Olympic podium or graduating at the top of their class. For another, it’s completing the simple daily tasks we often take for granted. The sense of accomplishment for either child is genuine and meaningful.
Children see their goals much differently than adults. They’re called wishes. They imagine things in much grander fashions. They don’t yet think about “Plan B,” or prioritizing their action item lists. That’s for grownups. For children, the world is a fantastic place, and if asked to choose between handwriting exercises or taking a balloon ride — the choice is clear.
Achieving that sense of accomplishment, reaching the goals that will put a smile on a child’s face, and filling them with a sense of value and contribution is Children’s Respite Care Center’s mission. “Together we can do anything” applies to the relationship between child and parent, child and caregiver, caregiver and parent. It is the support we give each other and the bond we build within the group that ultimately benefits our children.
A garage sale was held on March 28 and 29 from 9 a.m. to 3 p.m. Children’s Respite Care Center received a lot of media coverage prior to the event on various news stations (TV). The spots were also aired on NRG Media radio stations. CRCC raised a little over $10,000!
Watch the commercial here.
Please enjoy the following print materials created for Children’s Respite Care Center.
AAF Omaha Public Service Campaign Contributors:
Turnpost Creative Group
Clear Channel Radio
Robert Ervin Photography
Today’s Omaha Woman
Journal Broadcast Group
2006-2007 Public Service Campaign
AAF Omaha’s 2006-2007 Public Service Project for Youth Emergency Services (YES) launched May 16, 2007.
Help take homeless kids off the streets before something else does.
2005-2006 Public Service Campaign
Visit the 2006 AAF Omaha Public Service work for the Partners For Methamphetamine Prevention at www.endmeth.info.
Public Service Campaign Contributors:
Kathleen Durkin, Swanson Russell
Chairperson Jill Butler, Journal Broadcast Group
Dave Christiansen, Swanson Russell
Teresa Dowling, West
Emily Epstein, Swanson Russell
Cort Irish, Bozell
Catherine Monahan, Ervin & Smith Advertising and Public Relations
Wes Neuhaus, Swanson Russell
Kristin Petrick, Ervin & Smith Advertising and Public Relations
Ed Salem, Swanson Russell
Dan Walker, Swanson Russell
Jennifer Windrum, Swanson Russell
2005-2006 Public Service Committee
Greg Ahrens, SKAR Advertising – Writer/Producer
Sheila Kuehn, Lamar Outdoor – Account Executive
Scott Bargenquast, Zaiss & Co. – Art Director
Amanda Petersen, DRM Arbys – Media Buyer
Kristin Petrick, Ervin & Smith – Public Relations
Mike Duman, SKAR Advertising – Art Director
Zachary Stanko, Bozell
David Markes, Bailey Lauerman
AAF Omaha could not have created this campaign without generous support form the following donors:
Great Plains Motion Picture Company
Lamar Outdoor Advertising
Rachel Lowery, TV Talent
Erin Cooper, Radio Talent