FOR IMMEDIATE RELEASE
OMAHA, Neb. – After 24 years in business and seven moves to office spaces throughout the city, Turnpost Creative Group has finally found a home that fits just right.
Led by co-owners Jeff Reiner and Stuart Lundgren, the Omaha-based creative branding agency opened the doors of its new office, located at 412 N. 85th Street, last fall. The purchase of the building – a window-lined, single-story mid-century modern at the confluence of Dodge and Cass Streets – was inspired by a desire to stake a claim in the center of the community the agency holds dear.
“It was time to own something,” said Lundgren, principal and creative director. “Our community involvement is a central part of our story. It was time to invest in a home in the community; something that allows us to live out our commitment to improving it and making it even better.”
While the move is recent, this particular building caught the attention of Reiner and Lundgren 25 years ago, when they were just starting out in the advertising industry. They liked the charm, the midcentury feel, the natural light and the energy that surrounds it. Over the last year, they’ve worked to renovate and personalize the space for their employees and clients.
“We’ve kept it very open and adaptable. It’s a blank canvas that will evolve over the next couple of years,” said Reiner. “For our clients, it offers a central location, multiple conference rooms for collaboration and an inspiring atmosphere. We’ve included our employees on all of the design decisions. Everyone has a voice.”
Turnpost employees have also lent their voices to another key change for the agency – the development of an updated brand that better reflects Turnpost’s story and personality. Through introspection and a lot of brainstorming, the team came up with the tagline “Brand Crafted” to summarize who the agency is, how it works, and what it offers clients.
“Great brands don’t start here. They come here in the form of the good products and services our clients offer. They just need the opportunity to be presented the right way and shared with the world,” said Lundgren. “We match our clients’ belief and enthusiasm with measure and creativity, and together we craft something special for everyone.”
Lundgren has noticed the distinct parallels that exist between Turnpost’s new brand message – one that centers on the notion of brand development as craft – and the process of making a new building home.
“Any group tasked with building something highly crafted, together, has to learn and relearn how to communicate, cooperate and keep things moving forward,” he said. “It’s fun. It’s bumpy. It’s loud. There’s more laughter than yelling, and that’s the way we like it.”
Since the move, Turnpost has also overhauled its website to better reflect the agency’s personality, culture and mission, and there are more changes to come. Reiner and Lundgren envision a long, productive life in a building that facilitates closer collaboration, social visits from clients, and the smart, carefully crafted creative output the agency is known for.
“I hope this space inspires our team in new ways and offers the type of environment conducive to pushing our craft even further,” said Reiner. “It really reflects who we are and where we want to be, and we’re happy to call it home.”
Turnpost Creative Group is a full-service creating branding agency located in Omaha, Nebraska. Founded in 1993 by Jeff Reiner and Stuart Lundgren, and staffed by a team of account professionals, designers, writers and digital strategists, it offers a full range of creative, strategic and brand development services. Turnpost works with dozens of companies and organizations on both a local and national level. Visit Turnpost.com or call 402-345-5959 to learn more.