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Swanson Russell Adds Hoegemeyer Hybrids to Client Roster


Hoegemeyer Hybrids has selected Swanson Russell as its advertising and public relations agency of record.

Based in Hooper, Neb., Hoegemeyer Hybrids is a regional seed company providing locally tested and performance-proven products for farmers in the Western Corn Belt. Hoegemeyer has partnered with growers for more than 80 years to provide high-performing corn, soybean, alfalfa and sorghum seed. With access to the largest germplasm pools, Hoegemeyer helps growers place the right seed in the right field for season-after-season success.

“Hoegemeyer Hybrids is a long-respected brand that takes pride in providing farmers with choice, agronomic advice, personal service, and top-performing seed products,” said Karl Ploeger, Swanson Russell account director. “We are excited to be working alongside them as their marketing and communications partner and are eager to help evolve the Hoegemeyer brand.”

Swanson Russell will be providing full service communications for Hoegemeyer Hybrids, including database marketing, public relations, digital, branding and marketing strategy.

For more information on Hoegemeyer Hybrids, visit

About Swanson Russell
Founded in 1962, Swanson Russell is a Nebraska-based agency with offices in Lincoln and Omaha. The full-service agency specializes in brand development, product launch and marketing communications. These offerings are rooted in Swanson Russell’s Real Connection™ approach to identifying where brands and audiences meet. To learn more, visit


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