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Student Profile | Jase Hueser | University of Nerbaska at Kearney

Jase Hueser UNK 2018Jase Hueser
University of Nebraska at Kearney
AAF Omaha Student Member
Awarded 2018 Nebraska ADDYs Student Best of Show 

My name is Jase Hueser. I am originally from Papillion, Nebraska. I have always found art compelling and invested much of my early years into music and drawing. I was pulled in by the duality of art, as it contains both an intellectual rationality and dense emotion. In my junior high years, I discovered the wonders of branding and typography.
Understanding what makes a clever logo and more importantly, a successful implementation of an identity had become an obsession of mine. I was thrilled to discover that design was a vocation that I could potentially pursue. Thus began years of experimentation as I studied designers and relentlessly tried my hand at it.

At the recommendation of a few people, I chose to attend University of Nebraska at Kearney. The design program at UNK has attained a great reputation in the region as a program that produces not only technically proficient students, but designers who are adept thinkers. Design is nothing if not a solution to a communication problem and if a designer cannot think through such a problem and deliver the solution, then they haven’t designed. Additionally, I think that designers are charged with a heavy responsibility to not only efficiently communicate, but ethically as well. My professors have a rich background in academia as well as within the field of design. I am constantly challenged and my preconceived notions are usually met with defiance, then deconstructed and reassembled in a more mature way. It’s amazing to have faculty who provide resources in the form of their network of connections, endless knowledge, and a good push when I grow complacent.

Aside from design, I am passionate about politics. I currently serve as senator with the UNK Student Government. I also work with our campus chapter of International Justice Mission, an organization that deters modern forms of slavery. Raising awareness on campus and in the community is a constant reminder that design is not just a profitable scheme. It is fundamentally a deeper and more human endeavor.

Last summer I had the opportunity to spend a couple of months in New York, simply immersing myself in the culture. With the trip came a fresh perspective and a new excitement towards design. But it also revealed that what was happening in New York was also happening in Nebraska. Nebraska is home to a thriving design community. No longer are the coasts the sole purveyors of ground-breaking design, and I am excited to be apart of it all. AAF Omaha has given me great opportunities to connect with those people who are revolutionizing Midwest design. Through Meet the Pros I met members of large agencies, smaller studios and individual freelancers; the whole gamut. Everyone involved seems wholly invested in the students and truly wish to see us grow in our craft. The ADDY Awards was a reminder of the cohesive bond that unites this community of advertisers. I would like to thank everyone involved with AAF Omaha and Meet the Pro’s for giving me this honor. There was a ton a stunning student work submitted this year and it is extremely exciting, (and I might add intimidating), to be among such an elite group of up and coming students.

Jase Hueser UNK addywork 2Jase Hueser UNK addywork


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