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Legislative Committee Update – April 2018

Nicole Schmoll Board Photo 2017Contributed by Nicole Schmoll, AAF Omaha Board Member and Legislative Issues Chair

Happening at the National level

The Legislative Issues Committee continues to follow developments that could impact advertising and communication decisions locally. While there is nothing currently to report on from a national perspective, here are a few articles regarding advertising regulation we found of interest.

Ad Industry Welcomes Review Into Rules Around Junk Food Advertising on TV

April 4, 2018

The ad industry is reviewing the rules around how junk food is advertised on TV and in non-broadcast media as it looks to ensure it is supporting wider efforts to tackle childhood obesity.

Read the full story here.

https://www.marketingweek.com/2018/04/04/ad-industry-review-junk-food-advertising/

State Attorneys General Play Increasing Role In Advertising Regulation

March 14, 2018

With all of the news lately about Facebook, Cambridge Analytica and digital advertising and privacy laws, this article on the patchwork quilt that makes up advertising regulation in America was an interesting five-minute read. If you want a good high-level overview of how State Attorneys General factor in to the mix, check this article out.

Read the full story here.

http://www.mondaq.com/unitedstates/x/682710/advertising+marketing+branding/The+Adverseries+State+Attorneys+General+Play+Increasing+Role+in+Advertising+Regulation

Digital Advertising vs. Transparency: Two?

April 4, 2018

With the GDPR set to go into effect in May, big changes regarding personal privacy and online data are about to be set in motion. If you’re concerned about fraud in digital media, this article is worth a read.

Read the full story here.

https://www.martechadvisor.com/articles/ads/digital-advertising-vs-transparency-round-two/

Happening at the State and Local levels

Perhaps the most pressing event to note from a state legislative perspective is the ongoing efforts by local lawmakers to pass property tax reform legislation. A plan that Governor Ricketts had put forth failed to break a filibuster on the floor. While an additional bill is being considered, the most likely outcome is that there won’t be any significant tax changes seen from the legislature.

There will likely be a big ballot battle to pass or stop a proposal put forth by farm bureau representatives and rural legislators. That proposal provides a refundable income tax credit equal to 50% of local property taxes. With no offsetting revenue provisions, it could leave the state looking for ways to make up for $1.1 billion in missing revenue in the first year after passage, which would likely mean a mixture of tax increases and budget cuts.

This is an important issue worth watching in the months ahead.

Additional information on the Nebraska Legislature and key dates:

  • As a reminder, the Nebraska Legislative session will last 60 legislative days and is tentatively scheduled to adjourn April 18.
  • A complete list of bills introduced thus far is available at gov.

The Legislative Issues Committee will continue to follow national issues, the State’s Unicameral Update and local news stories pertinent to advertising, communications and public relations industries and report on further developments in future issues of AdMuse.

AAF Omaha