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Diversity in Advertising: Social Media Demands that Brands Pay Attention

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“Customers realize that inclusive ads can be risky and will go far to support brands that share similar values.”

eMarketer recently interviewed God-is Rivera, Associate Director, Social Media VML

Diversity and inclusiveness are major issues in the advertising industry. eMarketer’s Alison McCarthy spoke to God-is Rivera, associate director of social media at digital marketing and advertising agency VML, about how brands approach diversity and how social media can support that.

View eMarketer for the full story.

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