The Program team would like to share the responses from the September 20th AdBites: Respecting the Remix: How to Surprise The Unsurprise-able Generation?
At every event we encourage all attendees to fill out a survey to help our committee understand where we are succeeding, and in which areas we can improve. We hope you enjoy and we look forward to seeing you at the next event!
We heard the secrets to surprising the unsurprised-able generation from Molly Griffin and Brandon Painter of Barkley-Kansas City during our AdBites professional development luncheon on September 20th. Molly and Brandon shared how they leveraged Twitter and a next-generation pop-up shop at SXSW to generate over 23 million social media impressions for their client, Hershey’s TAKE5 Bar. We gained insight on how they modernizing the trick-or-treat experience and they discussed how their strategy elevated the Uber model to bring surprise vehicles to riders and remixed the idea of candy packaging by providing party-goers with a DJ toolset on their TAKE5 boxes.
Barkley developed a remix brand strategy for TAKE5 targeting the millennials’ hearts. Molly And Brandon’s presentation was rated “excellent” by a room filled with Omaha advertising, marketing and communication professionals.
Here are the quotes from those who attended and filled out a survey:
- Loved seeing how people/creatives are targeting millennials in an unexpected way.
- Inspiring out-of-the-box thinking
Energy in the presentation, well-prepared & delivered
- I attended because I wanted to hear creative social ideas – this program delivered.
- Really interesting! Loved the presentation.
- They were great presenters & fun content!
- Loved the fresh & innovative thinking. Inspiring.
- Fresh & fun, spin to drawing in millennials.
Programs Team Members:
Daryl Anderson, Programs Co-Chair from Clark Creative Group
Jenny Andersen, Programs Co-Chair form Nobbies
David Lempp, Programs Executive Board Mentor from Centro
Amanda Peterson, Team Member from Redstone
Carrie Kentch, Team Member from Cox Media
Tanya Patry, Team Member from Methodist Health Systems & Women’s Hospital
Thank you to our October luncheon sponsors: