|Senate Committee Conducts Privacy Hearing
On September 26, the Senate Committee on Commerce, Science and Transportation held a hearing on “Examining Safeguards for Consumer Privacy.” Witnesses included a representative of AAF corporate member Google.
The hearing touched on a wide range of issues, perhaps the most important the acknowledgement that there is a broad industry consensus supporting the adoption of a single federal standard for data-driven advertising and privacy standards. Generally speaking the industry representatives supported giving consumers transparency, control, portability and security over data practices.
While the specific details of how these goals are achieved, AAF is also supportive of a single effective federal standard for how consumer data is used in data-driven advertising. As reported in a previous issue of Government Report California has passed a Consumer Privacy Law. AAF is concerned that if multiple and inconsistent state laws are enacted it will be difficult if not impossible for companies to comply with each law and lead to limitations on innovation and services which would harm consumers as well as the companies.