March 19, 2013 AdBites
Tuesday, March 19, 2013
11:30 AM Networking
12 Noon Luncheon & Program
Anthony’s Steakhouse, 7220 “F” Street
Program: “Fueling Gatorade’s Digital Evolution”
Presented by: Chuck Searle and Tony Snethen – VML
The launch of the G Series in 2010 marked the beginning of an evolution for Gatorade.
VML carried that momenum into their digital ecosystem strategy - shifting Gatorade from a traditional digital approach, to one that directly connected with athletes and evolved
the brands participating across the digital space.
Active listening and engagement became the backbone of all efforts, getting to the root of who our consumers were and how they interacted with the brand online.
Chuck Searle and Tony Snethen will showcase the shift, evolution and creative success of Gatorade’s digital approach.
Chuck Searle, VML
Executive Director Client Service
As the Executive Director of Client Service Chuck is responsible for driving collaboration, innovation and a partner-focused approach across the Account Management team. He’s an energetic and dedicated marketer with a proven ability to integrate strategic leadership and a solutions-oriented technique throughout all aspects of VML clients’ businesses. His dedication to operational excellence, team growth and client satisfaction sets the tone for over 100 professionals in the Account Management team.
Since Chuck joined VML in October 2000, his leadership has driven key portfolio digital initiatives for clients including Gatorade, Wendy’s, Southwest Airlines, Burger King, Western Union, Hostess Brands, the Dr Pepper Snapple Group, Alamo National Car Rental, H&R Block, Sprint, Intuit, Schering-Plough, Simon Malls and AMC Theatres.
Chuck has led both online and offline engagements for retailers, in the consumer packaged goods, entertainment, and travel industries, pushing online/offline and cross-channel strategies across the marketing ecosystem. He values a consumer-centric approach to digital participation and strives to keep the brand and target audience at the core of all advertising initiatives.
His experience allows him to integrated expertise across many digital areas of focus, including content integration, site development, social media, display and search marketing, emerging technology, mobile and analytics. His traditional advertising background provides relevant perspective to formalizing cross-agency and integrated client engagements.
Chuck graduated from RockhurstUniversity with a degree in Marketing and a minor in Communications. He received his M.B.A. from Rockhurst, with a focus in International Marketing and Management.
When he’s not in the office, Chuck enjoys time with his wife and two daughters. He’s also an avid golfer and has an obsession with all things from his native Colorado, especially the Denver Broncos.
Tony Snethen, VML
Managing Creative Director
As Group Creative Director, Tony focuses on creating engaging campaigns that stop talking at consumers and get consumers talking our brands. His 13 years of brand-building expertise has included time at various digitally lead creative shops.
Upon joining VML in 2004 Tony brought with him a vast knowledge of the interactive space and the technology surrounding it. In addition to leading of team of savvy art directors and copywriters his main (self imposed) role at VML is creativity. His drive is focused around taking creativity to the next level for a variety of business-to-consumer clients. As Managing Creative director, Tony’s responsibilities include overseeing all aspects of creative development including – creative strategy, conceptual thinking, and execution of interactive and traditional advertising elements for the clients his within the agency.
With his 15+ years in the digital space he brings a vast amount of experience and knowledge of online and interactivity principles to clients including Western Union, Interstate Bakeries, Sears, Yellow Transportation, Colgate-Palmolive, Sprint, Hills Pet Nutrition, AMC Theatres, Dr Pepper Snapple group and now Gatorade.
At VML, Tony has created numerous award-winning campaigns across the agency. Recently and most notably, Gatorade’s “Everything to Prove” — an NFL-based web series that became the most successful branded content program in the history of the Gatorade brand receiving a Silver Cannes Lion at the 2012 summer show.