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PR / Social Specialist – Connections

Bailey Lauerman is a privately held marketing agency, founded in 1970 and headquartered in Omaha with an office in LA. While in industry terms we’re a “small” agency, we believe that’s a term relative only to our size, not to our thinking.

We’ve created client partnerships that lead to nationally-recognized work on brands like Cuties, Panda Express, Phillips 66, The Smithsonian, UnitedHealthcare, Nebraska Tourism and Omaha’s Henry Doorly Zoo and Aquarium. We’ve been recognized as Advertising Age’s National Small Agency of the Year and as the No. 4 Most Effective Independent Agency in North America by the Effie Effectiveness Index.


For far too long, the 92% of America that lives outside of its 10 largest cities have been over-generalized, de-prioritized and misunderstood by agencies and marketers who assume we’re all the same, or we all want to be like “them”. As a 47-year old creative company rooted in Omaha, Nebraska we have developed an authentic understanding of a complex, diverse set of segments centrally important to scaling brands and businesses. You’ll find our approach refreshingly simple. We develop work that is smart, respectful and clever.


Our Connections department is growing, and we’re looking for a PR/Social Specialist to create content that cuts through the media clutter and tells stories that connect with the right people, at the right time and on the right channel. The PR/Social Specialist works with social, PR and media strategists to execute, monitor and analyze campaigns for our clients.

  • This person should be adept with social media and have a history of drafting, posting and reporting on social channels including Facebook, Instagram, Snapchat, Twitter and more.
  • You also have a passion for content creation and 2-3 writing/work samples that show your storytelling abilities.
  • PR experience is a bonus. This includes pitch ideation/development, blog/newsletter/media release writing, and working knowledge of PR tools such as Cision.


  • The ideal candidate will have 2-4 years experience working in public relations, communications, social media, marketing, journalism or related field.
  • Agency experience is preferred, but not required.
  • Bachelor’s degree or equivalent education/experience in Advertising, Marketing, Communications, Journalism or New Media.


Respect Your Craft

  • You’re trained in social media management and best practices; You know how to draft/schedule/report on content in-channel and use basic social media management tools like HootSuite, IconoSquare + more.
  • PR isn’t just a press release to you; You’ve written releases and pitches, crafted content for owned/shared/social channels and have some earned placements you’re proud of.
  • You’re a media-first thinker; When you’re in a brainstorm, you start thinking about where a campaign could live – Is it digital? Social? Is there an outlet/blog/website that would be perfect for this content?
  • You’re a strategic storyteller; You like to tell interesting stories that help the audience better understand the client’s business, people and why it matters to them.

Act Like A Pro

  • Proficient in AP style and know the basics of writing for earned media
  • Experienced in writing/posting/reporting on social for clients
  • Work well with creative teams and account teams to ensure deadlines are met
  • Efficient at distilling lots of information into succinct stories and messages

Try New Things

  • You like research and aren’t afraid of what you don’t know
  • You’re flexible and adaptable; you like working on lots of different projects
  • You’re a media junkie; from blogs to news to trends, you keep up-to-date on pop culture and national/world affairs
  • You’re results-oriented with experience compiling and analyzing reporting


Some Cool Perks To Enjoy

  • Unlimited vacation
  • Flexible schedules
  • Paid maternity leave
  • Company-provided laptop
  • Friday breakfast club
  • Cell phone stipend
  • Affordable healthcare
  • La Croix, Starbucks and plenty of candy

A majority of our stock is owned by our Employee Stock Ownership Plan (ESOP). Employee ownership has, and continues to be, a driving force in our culture, as each employee as an owner, has a vested interest and role in our collective success.

AAF Omaha