To perform this position successfully, an individual must be able to perform each duty and/or responsibility satisfactorily. The requirements listed below are representative of the knowledge, skills and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
Under the direction of the Marketing Manager, and through serving in a distinct role within the Marketing & Communications department, the Copywriter performs a key function in helping to increase revenue and meeting department and organizational goals by writing compelling, accurate and energy-filled copy for all marketing and communication pieces. Collaborates with marketing team and develops creative positioning and messaging through audience segmentation tactics for Omaha Performing Arts events and initiatives.
Position Duties and Responsibilities – Essential Functions:
- In collaboration with Sr. Graphic Designer, researches and writes compelling, accurate, energy-filled copy and creative proposals for Omaha Performing Arts event communication and marketing campaigns for presentation to Marketing Manager and/or Vice President of Marketing & Communications
- Develops copy for all Omaha Performing Arts marketing and audience development materials, and other organizational collateral as assigned (includes but not limited to: e-mails, website information, catalogs, signage, direct mail, subscription campaign materials, patron loyalty efforts, and advertising, including print, radio, and other)
- Manages web content on OPA websites and mobile apps, regularly reviewing, editing, uploading video and audio files, including:
- Uploads and maintains all promotional content (OPA, rentals, consortium members, homepage, and event content, along with sponsor recognition, seating and pricing information, and other content as needed.
- Serves as primary website CMS operator, fielding website update and content management requests from throughout organization as needed
- Collaborates with PR Coordinator to schedule blog postings and incorporate marketing strategies and campaigns into social media schedule
- Provides final proofreading review for all materials produced by Marketing department
- Responsible for studying and analyzing the most up-to-date trends within the marketing/advertising and performing arts industries, and proposing applications and improvements to current Omaha Performing Arts Marketing efforts based on this information
- Uses the third-party email/contact system to distribute email marketing messages.
- Joins marketing department and other OPA colleagues to provide support at performances and scheduled events throughout season.
- Represents Omaha Performing Arts in a professional manner at all times.
- Attends meetings as required.
Minimum Experience and Qualifications:
- 2-3 years Advertising agency or performing arts experience preferred
- An understanding of advertising and marketing copywriting
- In-depth knowledge of traditional and progressive writing styles (from taglines, headlines, call-to-actions to Tweets and informative LinkedIn posts)
- Comprehension of partnering with designer in order to produce marketing materials in which design and copy are succinct
- Must be detail-oriented with proven ability to execute tasks on time and within the context of larger projects.
- Must have excellent organizational skills with the ability to prioritize and manage multiple tasks.
- Thrives and demonstrates flexibility in fast-moving and, at times, stressful environment
- Proven ability to work effectively and diplomatically under pressure and with colleagues.
- Skilled in Microsoft Office applications; including Office Suites 2003 or higher, Word, Excel, Outlook, PowerPoint, Publisher and Access.
Minimum Education Requirements:
- Bachelor’s degree or equivalent from an accredited college or university with an emphasis in marketing, advertising, journalism, arts administration, English, and/or related field required.
- No physical exertion required.
- Required to sit for long periods of time.
- The noise level in the work environment is usually quiet.
- Degree of contact with others:
- Significant contact with all levels of the organization while planning and implementing plans and programs and while obtaining feedback on effectiveness.
- Degree of independent judgment:
- Moderately high level of independent judgment and discretion is required. Regularly interfaces with outside resources; such as vendors, ad and account reps and artist management; facilitates the implementation of ad plans, adjusts plans to ensure timely execution, and makes decisions with financial impact.
- General office equipment (computer, telephone, fax, copier and printer).
- Some evening and weekend hours for performance duty are required.
The above noted position description is not intended to describe, in detail, the multitude of tasks that may be assigned but rather to give the employee a general sense of the responsibilities and expectations of his/her position. As the nature of business demands change so, too, may the essential fun.
Resume may be sent to Jill Boyle at firstname.lastname@example.org.