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Legislative Issues

Legislative Committee Update – September 2017

Nicole Schmoll Board Photo 2017

While the 2017 Nebraska Legislature is in recess, there is still activity going on nationally and work our committee is doing locally. In this update, I’ll share our goals as a committee and a few exciting events that you are encouraged to participate in this year. Read More

AAF Alert – Tax Reform

This letter is from Clark Rector the American Advertising Federation, Executive Vice President-Government Affairs. The letter contains important information about the expected release of a federal tax reform proposal - advertising is at great risk. September 7, 2017 AAF Colleague: As I am sure you are aware, the United States Congress and the White House are expected to release a federal tax reform proposal in the next few weeks.  Members of the House and Senate tax-writing committees ...

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AAF Government Report | August 2017


According to prior reports, Senate talks on tax reform have been centered on a framework similar to the plan introduced in 2014 by former Ways and Means Committee Chair Dave Camp, R-Mich. That plan called for lowering the corporate tax rate to 25 percent while eliminating many tax preferences and deductions, including limiting the federal deduction for advertising expenses to 50% in the current year with the remaining 50% amortized over ten years. A similar plan was introduced at the same time in the Senate by then Finance Committee Chair Max Baucus, D-Mont., although the amortization schedule in the Senate plan was for five years. There has been no indication that the advertising deduction is currently under consideration. Read More

Legislative Committee Update – August 2017

Nicole Schmoll Board Photo 2017

Advertising is a powerful engine that helps drive the economy of Nebraska. Advertising expenditures account for $33.1 billion of economic output or sales in Nebraska – that is 15.2% of the $218.5 billion in total economic output in the state. Sales of products and services that are driven by advertising help support 111,999 jobs, representing 10.7% of the 1.1 million jobs in Nebraska. Read More

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