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AAF National News

AAF Alert – Tax Reform

This letter is from Clark Rector the American Advertising Federation, Executive Vice President-Government Affairs. The letter contains important information about the expected release of a federal tax reform proposal - advertising is at great risk. September 7, 2017 AAF Colleague: As I am sure you are aware, the United States Congress and the White House are expected to release a federal tax reform proposal in the next few weeks.  Members of the House and Senate tax-writing committees ...

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AAF Government Report | August 2017


According to prior reports, Senate talks on tax reform have been centered on a framework similar to the plan introduced in 2014 by former Ways and Means Committee Chair Dave Camp, R-Mich. That plan called for lowering the corporate tax rate to 25 percent while eliminating many tax preferences and deductions, including limiting the federal deduction for advertising expenses to 50% in the current year with the remaining 50% amortized over ten years. A similar plan was introduced at the same time in the Senate by then Finance Committee Chair Max Baucus, D-Mont., although the amortization schedule in the Senate plan was for five years. There has been no indication that the advertising deduction is currently under consideration. Read More

American Advertising Federation Puts Diversity into Action


In an effort to help companies act on commitments to diversity and inclusion, the American Advertising Federation’s (AAF) Mosaic Center is launching #DiversityInAction, 20 days of actionable practices designed to increase recruitment, recognition and leadership opportunities for multicultural professionals and to encourage the industry to portray multicultural communities in a realistic way. Read More

National Club Achievement Winners Announced

2017 ADMERICA Awards picture 9th D pic 2

WASHINGTON DC, June 23, 2017—The 2017 Club Achievement Award winners were announced at the Salute to Achievers Luncheon on June 10 as part of ADMERICA, the American Advertising Federation’s (AAF) national conference, in New Orleans. The AAF awarded 37 of the AAF member clubs across eight categories of entry.
The AAF’s Club Achievement Competition is designed to recognize outstanding accomplishments of its affiliated advertising clubs, showcasing the programs and projects its professional member clubs undertake each year. It was established to honor significant contributions to the AAF network of professional advertising clubs and to encourage excellence in areas of club operations that strengthen the AAF’s member clubs. Read More

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