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AAF National News

AAF National Legislative Alert Urgent – Advertising Deductibility

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Time is getting short. The time for you to act is now! Congressional tax writers are discussing the specifics of the tax reform bill “ including a possible tax on advertising” this week.  If your Representative is a member of the House Ways and Means Committee, or one of your Senators is on the Finance Committee, I implore you to contact them now and urge them to oppose any effort to change the tax status of advertising.  Read More

Urgent AAF Alert – Advertising Deductibility

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As you may or may not already be aware, there is an effort underway by Congressional Leadership to enact tax reform. Removing the tax deductibility of advertising expenses is one of the measures currently being considered.  Read More

AAF Government Report | September 2017

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Senior Congressional and Administration officials have released their Unified Framework for Fixing our Broken Tax Code. The so-called “Big 6″(Treasury Secretary Steven Mnuchin, National Economic Council Director Gary Cohn, House Speaker Paul Ryan, House Ways and Means Chairman Kevin Brady, Senate Majority Leader Mitch McConnell and Senate Finance Chairman Orrin Hatch) have been negotiating the details of the plan for weeks. Read More

AAF Alert – Tax Reform

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This letter is from Clark Rector the American Advertising Federation, Executive Vice President-Government Affairs. The letter contains important information about the expected release of a federal tax reform proposal - advertising is at great risk. September 7, 2017 AAF Colleague: As I am sure you are aware, the United States Congress and the White House are expected to release a federal tax reform proposal in the next few weeks.  Members of the House and Senate tax-writing committees ...

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AAF Government Report | August 2017

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According to prior reports, Senate talks on tax reform have been centered on a framework similar to the plan introduced in 2014 by former Ways and Means Committee Chair Dave Camp, R-Mich. That plan called for lowering the corporate tax rate to 25 percent while eliminating many tax preferences and deductions, including limiting the federal deduction for advertising expenses to 50% in the current year with the remaining 50% amortized over ten years. A similar plan was introduced at the same time in the Senate by then Finance Committee Chair Max Baucus, D-Mont., although the amortization schedule in the Senate plan was for five years. There has been no indication that the advertising deduction is currently under consideration. Read More

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