The American Advertising Federation will provide an update on three of the most pressing initiatives on marketers’ minds today. Read More
The AAF protects and promotes advertising at all levels of government through grassroots activities. Our nation-wide network monitors advertising-related legislation on local, state and federal levels. We put our members face-to-face with influential lawmakers while encouraging self-regulation as a preemptor to government intervention, when appropriate of course. Read More
AAF continues to work with the Privacy for America Coalition to develop a proposed national privacy standard that will both protect consumers and allow businesses to responsibly use data to continue to provide those consumers with the services and content they want and expect. Read More
WASHINGTON DC, July 8, 2019—The American Advertising Federation (AAF) today announced that Tara Walpert Levy, Vice President of Agency and Brand Solutions at Google will serve as Chair of the National Board of Directors, July 1, 2019 through June 30, 2020. Lynn Lewis, US CEO at UM Worldwide, will serve alongside Levy as the Vice Chair of the Board during this time. Read More
Federal “Do Not Track” Bill Introduced
Multiple federal privacy bills have been introduced, including a recent one by Sen. Josh Hawley, R-Mo., that would establish a Do Not Track registry for online data collection similar to the Federal Trade Commission’s Do Not Call list which allows people to say they do not want to receive telemarketing calls. The bill would allow consumers to opt out of companies collecting data beyond what is “necessary” for the services to run. Read More
