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Back to the Classics

Back to the Classics: Ladies and Gentlemen, the Perfect Ad

As I said in last month’s column, one of the reasons the 1960s are called advertising’s “Golden Age” is because the work sold products. The copywriters from this period didn’t believe Marshall McLuhan’s dubious adage “The media is the message.” To them, the message was the message. Read More

Back to the Classics: Golden Age

In July, I gave a presentation at the AdBites lunch about the Creative Revolution of the 1960s, what many call advertising’s “golden age.” People were pretty interested in the topic — so much so that AAF Omaha asked me to write a monthly column about it in this newsletter. Glad to oblige. Here goes: Read More

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