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Back to the Classics

Back to the Classics: PKL: The Art of the Campaign

Wolfschmidt Ad

Legendary ad agency Doyle Dane Bernbach’s wild stepchild was Papert Koenig Lois (PKL). Founded in 1960 by two of DDB’s most talented creatives — cool, sardonic copywriter Julian Koenig and explosively profane art director George Lois — PKL took Bill Bernbach’s principles and literally ran with them. Read More

Back to the Classics: An Entire Marketing Education in One Ad

I wish I would have known about the work of Doyle Dane Bernbach while I was going to college.

The university I attended didn’t have a course on advertising history, so I never got to study the incredible portfolio of this legendary 1960s ad agency. In hindsight, I could have saved myself a fortune in tuition. Nearly everything you need to know about creating great advertising can be learned just by examining one of DDB’s print pieces. Read More

Back to the Classics: Quotes From the Master

Being a doting disciple of legendary ad man Bill Bernbach, I have quotes from him plastered all over my walls. I read them over and over when I get into a creative rut or feel burned out. They’re worth a column all to themselves. Read More

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