AAF Legislative Alert

Alert: January 15, 2013

Federation Seeks to Protect Brandowners

The American Advertising Federation has submitted comments to the Internet Corporation for Assigned Names and Numbers (ICANN) urging the adoption of a proposal to protect brandowners and consumers when hundreds of new Top Level Domains (TLDs) go live.

We are calling on ICANN to adopt a system that would allow for Limited Protected Registrations (LPRs) that would establish a mechanism for brandowners to protect their most valuable assets.  LPRs are a limited approach that would not unduly constrain the owners of new TLDs as they would only be available for exact matches for strings in the Trademark Clearinghouse.  We believe this is a very reasonable approach to the issue and are hopeful that ICANN will agree.

Please do not hesitate to contact me with any comments or questions you may have.

Clark Rector
Executive Vice President-Government Affairs
American Advertising Federation
Follow me on Twitter @ClarkRector1
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