AAF, ad groups urge Texas privacy law rethink
The American Advertising Federation, Interactive Advertising Bureau, American Association of Advertising Agencies and Association of National Advertisers are among the groups that wrote to Texas lawmakers urging them to reconsider the state's proposed privacy bill, which demands opt-in consent for data used for ad targeting and for data employed to prevent fraud. The proposed legislation "fails consumers" and will "desensitize" them via incessant opt-in requests, resulting in people feeling they have lost "their sense of control over their privacy," the letter states.
Ad Industry Slams Texas Privacy Proposal
mediapost.com
"No other privacy legislation being seriously considered in the rest of the country has as broad an opt-in consent requirement as HB 4390," the Association of National Advertisers, Interactive Advertising Bureau, American Advertising Federation. American Association of Advertising Agencies, and Netw...Our corporate members Bozell are adding to their team.ISO: A Social Coordinator to add to our team!
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🌭🌭🌭🌭🌭🌭🌭🌭🌭🌭🌭🌭🌭🌭🌭🌭Congratulations to our NSAC team who won 1st place at the District 9 competition in KC yesterday! That’s two 1st place finishes in a row! The team also won Best Group Presentation. We are so proud of everyone who worked hard to put this integrated campaign together 🤩 #NSAC19 AAF Mizzou AAF-KC American Advertising Federation
