Documentary series are experiencing a surge of popularity among streaming audiences and brands are tapping into the trend for TV advertising, writes Jeff Millman. Verizon and Prudential are both using high quality documentary-style ads that tell authentic stories with real people to appeal to consumers who want fact-based storytelling, he writes.
Turner Launches Turner Ignite Studios, Branded Content Unit
mediapost.com
Turner Ignite Studios will be built as "social-first" and "client-first" and will work closely with the company's branded content sellers and Turner networks.What does the future hold for advertising? Read what the experts predict.
Experts Weigh In On The Future Of Advertising
cmo.com
CMO.com spoke to leading players from the brand, agency, publisher, and ad-tech worlds, who pointed to six big-picture trends for the future of advertising.Our AAF Omaha Public Service team spent time last night with some amazingly creative people as they took a hard hat tour of Ronald McDonald House Charities in Omaha. Stay tuned... the AAFO Public Service team is working on some great stuff! #wereforthefighters #aaf #givingback
Three AAF Omaha members took the spotlight during AdBites yesterday. Bre Phelan from Oath, Debbie Hilt from EG Integrated and Derek Rayment from Metropolitan Community College (Nebraska) shared the #MemberSpotlight before keynote Drew Harden shared his insights on how to boost your website’s UX and grow conversions.
